Landing Page

Landing Page

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Features include:

  • Create Multiple Landing Page Versions and A/B test
  • High Attention Ratio, for optimal conversions.
  • Custom Page header with your logo or custom text and custom background color.
  • Custom form questions lets you ask for any information you want.
  • Include social proof such as testimonials.
  • Free congruence score card to increase conversion rate.
  • Email notifications sent out each time the form is completed.
Service Category: Web Application Modules

Importance of Dedicated Landing Pages

It is important that every marketing campaign has a dedicated landing page. Many businesses will point marketing efforts to their homepage, and this is a huge mistake because you are unable to determine where traffic is coming from. Furthermore, if your marketing campaign is pushing a specific message, your landing page has the highest probability of conversion if the landing page's message matches the message of your marketing campaign. Dedicated landing pages for each marketing effort let you determine marketing campaign performance with precision.

A/B Testing with Landing Page Groups

The key to digital marketing success is A/B testing. A/B testing means half of your audience sees one version of a landing page. The other half of your audience sees an alternate landing page. You then compare the conversion rate of both landing pages to see which one performs better. Rinse and repeat until you achieve the optimal conversion rates.

Landing Page Groups

Rather than creating a single landing page, you create landing page groups. Landing page groups enable you to point a marketing campaign to a single page address. When the page address is hit, a single page within your landing page group is loaded. So, for example, let us say you create a landing page group with landing pages A, B, and C. The first time a customer hits the page, landing page A will load. The next page visitor will then see landing page B, etc. After Landing Page C is loaded, it will start the cycle over again to make the next page hit display landing page A. This enables you to determine which landing page has the highest conversion rate and then disable the landing pages that are less effective.

Super-easy User Interface

You don't need to know how to code to build a landing page. To build a completely custom landing page, you simply need to check some boxed to turn features on/off and enter some text in the places you want text.

High Attention Ratio Landing Pages

We strip away every action from your landing page that is not your call to action. Research has shown that the more options a person has, the less likely they are to do the one thing you are trying to get them to do. Because the only button/link on the page is your call to action, you should achieve higher conversion rates.

Social Proof

Add three testimonials or trust images to the bottom of your page to be more trustworthy. You can turn on/off social proof with a checkbox if you wish to.

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